Monday 1 April 2019

Revision: Mojo

1st April 2019
L/O: Explain how music magazines target a specific audience. Use the MOJO cover as an example






















Broadsheets from the 1960s were very male dominated and there weren't many articles just about women. If women were on the front page it would normally be for advertisement for underwear or lingerie which shows that society implied they had to look good for there husbands/future husbands. On the front page of the observer from a broadsheet which was released on the 20th October 1968 there is an article about a man who is white marrying a women who is black. Inter racial marriage was very un-common in the 60s so it became front page news as no one would ever hear of this. Stephen Pollock and Elizabeth were one of the first interracial couples and started the construction of equal rights for black people and other minorities.  

Monday 25 March 2019

Music video revision

25th March 2019
L/O: Explain how Mis-En-Scene has been used in your two music videos to show the genre and represent the band/artist

Music video - Somebody to You - 

  • Set on a desert island resort 
  • Weather is sunny and most likely hot
  • People wearing summer clothing 
  • Drinking alcoholic beverages 
28th March 2019 
L/O: Explain how camerawork and editing has been used in your two music videos to show the genre and represent the band/artist.




































































































Monday 18 March 2019

Revision

18th March 2019 

The Demographics of the MOJO Magazine:

  • 68% of Mojo magazine readers are male 
  • 32% of Mojo magazine readers are female 
  • 53% of Mojo magazine readers listen to their music on records 
  • 48% of Mojo magazine readers listen to their music on streaming services 
  • 80% of Mojo magazine readers listen to their music on CD's 
  • 91% of all the readers have been to a live gig in the past year
  • 52,000 readers are between the ages of 15-34
  • 85,000 readers are between the ages of 35-50 
                  

Monday 5 February 2018

Applying media theory

L/O: To apply media terminology when analysing music videos

The Vamps
In their music video the vamps are represented as what Hedbridge what was youths are either represented as trouble makers or fun and the vamps are represented as fun, this can be backed up by the seen as they are jumping in a pool on inflatable animals.


The girls in this music video relate to what Laura Mulvey said which was women are portrayed as erotic objects for the desire for males on screen and in the audience. 

Little Mix
Little mix are also portrayed as erotic objects in their music video Black magic as they are made to look stunning to the men in the video and the audience. 






















They also show Hedbridges comment of youth being either troublesome or fun when they start dancing in their lecture.



Monday 22 January 2018

Music Video Analysis

L/O: To apply media terminology when analysing music videos    22nd January 2018


The vamps: Someone to you

Narrative style and performance elements:
They are singing about how they want to be somebody special to the girl they like so they are narrating how they feel about her but it is a very weak narrative as its performance video.

camerawork (shot type, angle and movement)
They do full body shots with the group of boys and the group of girls but with Demi Lovato they only do portrait shots. They move the shots sideways, backwards and sometimes forwards.

sound (diegetic and non-diagetic etc)
They have guitars and drums playing with the vamps singing whats quite masculine. Its diegetic sound as you can see them playing on the beach and singing and also to set the scene at the beginning.

Mis-en-scene (hair, makeup, costume, props, locations)
They are wearing quite casual clothing, clothing you would normally wear on a holiday somewhere hot. the girls are wearing makeup. the location is a tropical like island on a beach. The props are inflatable animals in the pool, the glasses they were wearing. 

Editing (cut type, length and speed, transitions, graphics)
theres no graphics as its naturalistic throughout. cut type goes from one scene to the next, it goes at site a slow pace then when the music starts to go faster the scenes transition faster. 


Little mix: Black Magic

Narrative style and performance elements:
Its a performance style video with also a very weak narrative. The lyrics go on about how they made a potion what makes any boy fall in love and how all the girls in there block are knocking on there door asking how to make it but in the video they are in a high school trying to impress a boy.

camerawork (shot type, angle and movement)
They do full body shots then when they are doing a solo they do portrait shots of the people doing the solo. They pan out over the crowd that forms around the four girls.

Sound (diagetic and non-diabetic)
The only diagetic sound is the school Bell at the beginning then all the singing etc is non-diagetic. 

Mis-en-scene (hair, makeup, costume, props, locations)
In the beginning of the video the four girls are geeks with not much makeup then when they turn into the attractive girls they were wearing allot of makeup. the location was a high school.

Editing (cut type, length and speed, transitions, graphics)
They used graphics for the magic. The speed goes with the beat of the music and whenever one of them is doing a solo they change to a portrait scene of them singing. 










Monday 8 January 2018

Mock Feedback

L/O: To review mock exam questions and make improvements

Question 1

males aged 25-50 who's social grade is ABC1 and like rock and also alternative rock

Question 2

you need to make sure for this question you use is correct when answering a question e.g. masthead, fonts etc. representation = stereotypes. 

specific examples from Dave Grohl cover: 

  • it has a very mixed colour pallet with the use of colours like blue, yellow, white, red and black
  • the photo type of Dave is a medium closeup shot
  • They have David Grohls name in bold 
  • they use san serif font on there front cover
  • they use a light blue for there background 
question 3

Media language = masthead, cover lines, puffs, main image, colour palette and typography 

using correct terminology 
identify genre conventions of rock and alternative music magazine used/subverted 

link to target audience and representation 

How David Bowies front cover is different:
  • The title is in the middle of the front cover
  • it doesn't have a wide range of colours 
  • David is wearing a bit more makeup than a normal artist does

Thursday 4 January 2018

Music based case study

Thursday 4th January 2018 

Narrative based video
A narrative music video is a music video that narrates a story using music

Concept based video
A concept based video is based on a single idea or theme

Performance based video
A performance based video is when the artist/band are performing

Pair 3: Little mix Black magic and The Vamps Somebody to you

Name of artist/group: The Vamps
Genre: Pop
Date song was released: 18th May 2014
What is the song about: They are singing about how they want to be somebody important to the girl they love
Type of music video: Performance
Describe what happens: They are staying in this Beach resort where they meet this group of girls that they like then they sing to them about how they want to be that special man in there life.
Who is featured in the video: Demi Lovato
How is the group/artists represented as: 


























In the Video how are they represented: They are represented as young lovers who have good fashion style who are staying in a resort on a nice beach.

Name of Artist/Group: Little Mix
Genre: Pop
Date song was released: 21st May 2015
what is the song about: Them using black magic so boys fall in love with them
Type of music video: Performance
Describe what Happens: They have a crush on this guy but he doesn't like them then in the library they find a magical book and the magic makes whoever you want fall in love with you so they use it and get the boy they like to fall in love with them.
Who features in the music video: Just Little mix
The artist/group are represented as: 


























In the video the Artist/Group is represented as: In the beginning they are represented as Geeks but halfway through they are represented as attractive young women.