Music magazines and audiences

12th October 2017     L/O: To identify and analyse target audience using demographics and psychographics

The Kerrang music magazine is aimed at middle aged, middle class men who like rock.

Identifying the audience: gender, age, genre, music taste, interests, ethnicity, class, nationality, job, existing or new audience, where they live, values, personality and mass or riche 

Demographics:

age/gender

race

location

employment statues

psychographics:

personalty

values

attitudes

This music magazine appeals mostly to the C2 category (skilled working class, skilled manual workers)

The demographics for the magazine are:

Male

30-35

heterosexual

from western countries

single

C2/D/E

had a normal education 

has a decent job 

The psychographics for the magazine are:

I think that the Reformer and the Resigned are the two main groups of people who read this magazine.

I think traditionalists, Groupies and innovators are the main groups of people from this selection who would read the Kerrang magazine 

I think from these groups of people, the traditionalist and contented conformers

Learning Check  

demographics is the physical characteristics of the person who reads the magazine and psychographics is the psychological side of them like there mood ect. 

Kerning readers are kinda out of the circle and keep themselves to themselves and have interests that not many other people have.