Monday, 22 January 2018

Music Video Analysis

L/O: To apply media terminology when analysing music videos    22nd January 2018


The vamps: Someone to you

Narrative style and performance elements:
They are singing about how they want to be somebody special to the girl they like so they are narrating how they feel about her but it is a very weak narrative as its performance video.

camerawork (shot type, angle and movement)
They do full body shots with the group of boys and the group of girls but with Demi Lovato they only do portrait shots. They move the shots sideways, backwards and sometimes forwards.

sound (diegetic and non-diagetic etc)
They have guitars and drums playing with the vamps singing whats quite masculine. Its diegetic sound as you can see them playing on the beach and singing and also to set the scene at the beginning.

Mis-en-scene (hair, makeup, costume, props, locations)
They are wearing quite casual clothing, clothing you would normally wear on a holiday somewhere hot. the girls are wearing makeup. the location is a tropical like island on a beach. The props are inflatable animals in the pool, the glasses they were wearing. 

Editing (cut type, length and speed, transitions, graphics)
theres no graphics as its naturalistic throughout. cut type goes from one scene to the next, it goes at site a slow pace then when the music starts to go faster the scenes transition faster. 


Little mix: Black Magic

Narrative style and performance elements:
Its a performance style video with also a very weak narrative. The lyrics go on about how they made a potion what makes any boy fall in love and how all the girls in there block are knocking on there door asking how to make it but in the video they are in a high school trying to impress a boy.

camerawork (shot type, angle and movement)
They do full body shots then when they are doing a solo they do portrait shots of the people doing the solo. They pan out over the crowd that forms around the four girls.

Sound (diagetic and non-diabetic)
The only diagetic sound is the school Bell at the beginning then all the singing etc is non-diagetic. 

Mis-en-scene (hair, makeup, costume, props, locations)
In the beginning of the video the four girls are geeks with not much makeup then when they turn into the attractive girls they were wearing allot of makeup. the location was a high school.

Editing (cut type, length and speed, transitions, graphics)
They used graphics for the magic. The speed goes with the beat of the music and whenever one of them is doing a solo they change to a portrait scene of them singing. 










Monday, 8 January 2018

Mock Feedback

L/O: To review mock exam questions and make improvements

Question 1

males aged 25-50 who's social grade is ABC1 and like rock and also alternative rock

Question 2

you need to make sure for this question you use is correct when answering a question e.g. masthead, fonts etc. representation = stereotypes. 

specific examples from Dave Grohl cover: 

  • it has a very mixed colour pallet with the use of colours like blue, yellow, white, red and black
  • the photo type of Dave is a medium closeup shot
  • They have David Grohls name in bold 
  • they use san serif font on there front cover
  • they use a light blue for there background 
question 3

Media language = masthead, cover lines, puffs, main image, colour palette and typography 

using correct terminology 
identify genre conventions of rock and alternative music magazine used/subverted 

link to target audience and representation 

How David Bowies front cover is different:
  • The title is in the middle of the front cover
  • it doesn't have a wide range of colours 
  • David is wearing a bit more makeup than a normal artist does

Thursday, 4 January 2018

Music based case study

Thursday 4th January 2018 

Narrative based video
A narrative music video is a music video that narrates a story using music

Concept based video
A concept based video is based on a single idea or theme

Performance based video
A performance based video is when the artist/band are performing

Pair 3: Little mix Black magic and The Vamps Somebody to you

Name of artist/group: The Vamps
Genre: Pop
Date song was released: 18th May 2014
What is the song about: They are singing about how they want to be somebody important to the girl they love
Type of music video: Performance
Describe what happens: They are staying in this Beach resort where they meet this group of girls that they like then they sing to them about how they want to be that special man in there life.
Who is featured in the video: Demi Lovato
How is the group/artists represented as: 


























In the Video how are they represented: They are represented as young lovers who have good fashion style who are staying in a resort on a nice beach.

Name of Artist/Group: Little Mix
Genre: Pop
Date song was released: 21st May 2015
what is the song about: Them using black magic so boys fall in love with them
Type of music video: Performance
Describe what Happens: They have a crush on this guy but he doesn't like them then in the library they find a magical book and the magic makes whoever you want fall in love with you so they use it and get the boy they like to fall in love with them.
Who features in the music video: Just Little mix
The artist/group are represented as: 


























In the video the Artist/Group is represented as: In the beginning they are represented as Geeks but halfway through they are represented as attractive young women.





Monday, 11 December 2017

Stereotypes

11th December 2017

stereotypes that you can think of: 

Age

  • Moody teen 
  • Annoying elder 
  • Young adults
  • Toddlers 
race/Ethnicity
  • European
  • Asian
  • African 
  • American 
  • Oceanian
Disability
  • mental
  • Physical 
  • social
  • learning
Exam question:

1.) Half of the Masthead is getting cover by David Grohl's head so David is attracting most of the audience
2.) The main colours in the front cover are Blue and Yellow 


















Monday, 4 December 2017

Representation

L/O: To investigate the ways in which the media represents gender

stereotypically male:
  • They are represented as strong and fearless
  • They have short hair
  • Tall 
  • Physically hardworking 
  • More in control
  • Independent 
  • Good looking
  • dominant
Stereotypically women:
  • They can multi-task 
  • long hair
  • slim body 
  • seen as emotional 
  • well mannered 
  • always correct
  • more caring 
Male stereotypes: 
  • Bodybuilder 
  • Nerd 
  • Straight
  • Alpha-male
  • Homosexual
1.)Who is in the picture?
1: 7 men walking down a street
2: a man and a women 
3: A dad with his baby
4: 4 Girls in bikinis 
5: Lara Croft
6: Jessica Enis 

2.) What is the advert/magazine trying to sell/promote
1: Suits
2: Aftershave
3: Washing powder
4: They are promoting a magazine
5: A video game
6: A sports drink

3.) What can you denote
1: There are 7 well built, tall and fashionable men
2: A well built man and a women who is skinny
3: A normal dad with his baby
4: The 4 women are good looking, skinny and are looking up to Kid rock 
5: Its Lara Croft who is breaking the stereotype however she is still sexualised 
6: She's shown as an athletic women

4.) What are the connotations in the advert 


5.) How are men represented? What stereotypes are used?
1: They are tall and well built, and also fashionable 
2: He is strong and in control of the women
3: He is a good build and in control of the situation
4: The women are represented as sex objects and that the man is more superior 
5: She is shown as an independent fearless women but is still sexualised 
6: she's shown as a healthy and fit sports star 

6.) Who do you think the advert aimed at? How do you know?
1: I think its aimed at young middle-aged adults who have a bit of money
2: I think its aimed at fashionable men who want to stand out the crowd
3: I think its aimed at adults who do the weekly shop for themselves or there family
4: I think its aimed at people who buy the magazine, front cover is being used as more as an eye catcher 
5:  the sexualisation of the character is to try and get people to play the video game 
6: I think its aimed at people who do a lot of sports or go to the gym a lot and need that refuelling

Women stereotypes:
  • Lesbian
  • Mother 
  • Dumb blonde
  • Sassy black women
  • Geek/Nerd 
How Mojo represents Men and Women:

Mojo represents Men as serious and women aren't represented as no women are represented at all on this front cover.

We have learnt that Gender stereotypes is more common but sometimes its unnoticeable if you don't look into it.




































 

Thursday, 30 November 2017

magazine cover planning

Monday 21st November 2016    

L/O: to create an effective magazine cover using appropriate codes and conventions

TITLE 
MAIN IMAGE 
MAIN COVER LINE
COVER LINES
COLOUR PALETTE
SMALL DETAILS
1.there are 4 different font styles
2.they are different fonts
3.the titles are block capitals and everything else is sentenced case
4.the cover line is font rounded
5.they are all underneath














www: i think its a good photo
EBI: if i had more detail





































www: i improved it by adding a lot more detail
EBI: if i had a better colour scheme

Thursday, 16 November 2017

Cover analysis

L/O: To get analyse the cover of a magazine, linking it to genre and audience

Baby Boomer generation:
This is referring to the generation who were born post-WW2 to early 60s.                                               

diversification:
This is were you make an effort to become more diverse.

Audience address:
How you talk to your audience to get them interested in what your saying/doing.

Discerning:
showing/having a good attitude.

House style:
Its a company preferred way of presenting something to attract people.

Intertextuality:  
where one piece of media refers to another piece of media

 


  • shot type: Close up shot
  • Big and bold sans serif masthead
  • Coverlines
  • Main coverline
  • Date line
  • Main image: David Grohl who is an american rockstar who is lead singer of the foo fighters 
  • They advertise a FREE CD in there magazine 
  • A male target audience
  • The main colour scheme is blue, yellow, red, white and black
  • It is in the rock genre 

Mojo want to do a close up shot so they can get Davids facial expression and that fans of his will recognise him on the front page of the mojo magazine so they will buy it. They want to use big block capitals on Dave Grohls name to also attract attention. They have a free CD to also attract buyers for the magazine.