Layout
house style
It is the set of standards when writing and designing documents
symmetrical and asymmetrical
symmetrical is equal download speeds whereas asymmetrical is unequal download speeds
columns and boxes
its to help organise huge blocks of text
Ratio of copy, photography and space
aspect ratio is where you consider dimensions space etc when taking photographs
headline
A head line is basically a title to a piece of writing/text
caption
A caption is basically a description of a photo
strap line
A strap line is basically a couple words used in a slogan
Standfirst
its a brief summary before an article in a newspaper
Typography
serif and sand serif typefaces
Specialist Typefaces
Font size/italics/bold
Language
Formal and informal registerThe tone, choice of words and the way the words are put together
Direct mode of address
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