Stereotypes

11th December 2017

stereotypes that you can think of: 

Age

• Moody teen 
• Annoying elder 
• Young adults
• Toddlers 

race/Ethnicity

• European
• Asian
• African 
• American 
• Oceanian

Disability

• mental
• Physical 
• social
• learning

Exam question:

1.) Half of the Masthead is getting cover by David Grohl's head so David is attracting most of the audience

2.) The main colours in the front cover are Blue and Yellow 

Representation

L/O: To investigate the ways in which the media represents gender

stereotypically male:

• They are represented as strong and fearless
• They have short hair
• Tall 
• Physically hardworking 
• More in control
• Independent 
• Good looking
• dominant

Stereotypically women:

• They can multi-task 
• long hair
• slim body 
• seen as emotional 
• well mannered 
• always correct
• more caring 

Male stereotypes: 

• Bodybuilder 
• Nerd 
• Straight
• Alpha-male
• Homosexual

1.)Who is in the picture?

1: 7 men walking down a street

2: a man and a women 

3: A dad with his baby

4: 4 Girls in bikinis 

5: Lara Croft

6: Jessica Enis 

2.) What is the advert/magazine trying to sell/promote

1: Suits

2: Aftershave

3: Washing powder

4: They are promoting a magazine

5: A video game

6: A sports drink

3.) What can you denote

1: There are 7 well built, tall and fashionable men

2: A well built man and a women who is skinny

3: A normal dad with his baby

4: The 4 women are good looking, skinny and are looking up to Kid rock 

5: Its Lara Croft who is breaking the stereotype however she is still sexualised 

6: She's shown as an athletic women

4.) What are the connotations in the advert 

5.) How are men represented? What stereotypes are used?

1: They are tall and well built, and also fashionable 

2: He is strong and in control of the women

3: He is a good build and in control of the situation

4: The women are represented as sex objects and that the man is more superior 

5: She is shown as an independent fearless women but is still sexualised 

6: she's shown as a healthy and fit sports star 

6.) Who do you think the advert aimed at? How do you know?

1: I think its aimed at young middle-aged adults who have a bit of money

2: I think its aimed at fashionable men who want to stand out the crowd

3: I think its aimed at adults who do the weekly shop for themselves or there family

4: I think its aimed at people who buy the magazine, front cover is being used as more as an eye catcher 

5:  the sexualisation of the character is to try and get people to play the video game 

6: I think its aimed at people who do a lot of sports or go to the gym a lot and need that refuelling

Women stereotypes:

• Lesbian
• Mother 
• Dumb blonde
• Sassy black women
• Geek/Nerd 

How Mojo represents Men and Women:

Mojo represents Men as serious and women aren't represented as no women are represented at all on this front cover.

We have learnt that Gender stereotypes is more common but sometimes its unnoticeable if you don't look into it.

 

magazine cover planning

Monday 21st November 2016    

L/O: to create an effective magazine cover using appropriate codes and conventions

TITLE 

MAIN IMAGE 

MAIN COVER LINE

COVER LINES

COLOUR PALETTE

SMALL DETAILS

1.there are 4 different font styles
2.they are different fonts
3.the titles are block capitals and everything else is sentenced case
4.the cover line is font rounded
5.they are all underneath














www: i think its a good photo
EBI: if i had more detail





































www: i improved it by adding a lot more detail
EBI: if i had a better colour scheme

Cover analysis

L/O: To get analyse the cover of a magazine, linking it to genre and audience

Baby Boomer generation:
This is referring to the generation who were born post-WW2 to early 60s.                                               

diversification:
This is were you make an effort to become more diverse.

Audience address:
How you talk to your audience to get them interested in what your saying/doing.

Discerning:
showing/having a good attitude.

House style:
Its a company preferred way of presenting something to attract people.

Intertextuality:  
where one piece of media refers to another piece of media

 

• shot type: Close up shot
• Big and bold sans serif masthead
• Coverlines
• Main coverline
• Date line
• Main image: David Grohl who is an american rockstar who is lead singer of the foo fighters 
• They advertise a FREE CD in there magazine 
• A male target audience
• The main colour scheme is blue, yellow, red, white and black
• It is in the rock genre 

Mojo want to do a close up shot so they can get Davids facial expression and that fans of his will recognise him on the front page of the mojo magazine so they will buy it. They want to use big block capitals on Dave Grohls name to also attract attention. They have a free CD to also attract buyers for the magazine.

Magazine ownership and regulation

L/O: Research ownership, regulations and institutions involved in music magazines               13/11/17

examples:
IPC
Bauer Media 
Condé Nast
Immediate media
Hearst
BBC


IPC

uncut and NME 

Bauer Media

kiss, absolute radio, magic and Bauer media 

Condé Nast

Pitchfork

Advertising is one of the best ways that magazines can make money as companies who want advertising will pay a lot for advertising space in a big magazine that a lot of people read.

If a big brand has a lot of other sub brands they can advertise there other brands for free because they can advertise them in there other brands.

ownership

The majority of magazines are published by nine companies but there titles make up nearly 75% of the market. This means they have a massive influence over there audiences and there companies will only grow bigger as they control most of the market. 

Media Regulation and law

The IPSO (independent press standards organisation) make sure that magazines and newspapers stick to the rules and regulations and investigate complaints and breaches of nine newspapers. They also provide helplines for reporters who feel pressured to breach any of the rules and/or regulations.

Future of magazines

The biggest change to magazines in the past 20 years is digitalisation what means that the magazines are going online because its cheaper, faster and easier compared to printing and with this world turning towards everyone going to technology so less and less people will by the physical magazine so then al magazines will be digital and small independent companies will start to form as its easy to set up an online magazine.

Genre and Target Audience

16th October 2017

L/O: To identify target audiences for a variety of music magazine genres

Target audience:

• People who listen to rock
• People who are classified as working class people
• People who have a bit of disposable income 
• people who are in there early 50s to early 60s and are white 
• people who listen to rock are resigned, these are people who have content unchanging values that have been built up over time

Target audience

• People who are 14-22 
• The fans probably mainly consist of girls 
• Might have a Saturday job so has disposable income to spend on magazines
• They listen to British pop
• They idolise the lead singers in the band 
• These people are explorers, these are people who are driven for the need to explore and find new things in life

Target audience

• People who are 14-32 
• The fans probably mainly consist of boys and men
• They might have a bit of disposable income from there job or pocket money
• They listen to rap
• They aspire to be like the rappers
• People who listen to rap are reformers, this is someone who doesn't like being told what to do or when to do it

Target audience 

• People who are 16-24
• The fans probably mainly consist of girls-women
• they have a bit of disposable income as they have a job but might still live with there parents
• They listen to pop
• They want to look like the popular singers 
• people who  listen to pop are innovators, these are people who want to leave there mark on the world

target audience

• These people are around 16-32 
• The readers probably mainly consist of an equal amount of men and women 
• They probably have a job so have disposable income to buy the magazine
• They listen to remix and trap
• They like to go partying on the weekends and get smashed 
• People who listen to remix and trap are the strugglers as they don't have a lot of money and only make plans on the day so go parrying for escapism  

target audience

• These people are around 16-26 
• The readers probably mainly consist of women
• They probably have a job so have a bit of disposable income 
• They listen to pop music 
• They like meeting up with mates and listening to music 
• People who listen to pop are strivers, these are people who strive to be popular and keep up with the fashion

Mojo music poster

L/O: To identify target audiences for a variety of music magazine

This magazine is very masculine front cover as it has quite dark colours and has a male rapper on the front cover. The colours they use on the front page are Red, Black and white. This magazine is a magazine about rap.                                                                                                                
 

Music magazines and audiences

12th October 2017     L/O: To identify and analyse target audience using demographics and psychographics

The Kerrang music magazine is aimed at middle aged, middle class men who like rock.

Identifying the audience: gender, age, genre, music taste, interests, ethnicity, class, nationality, job, existing or new audience, where they live, values, personality and mass or riche 

Demographics:

age/gender

race

location

employment statues

psychographics:

personalty

values

attitudes

This music magazine appeals mostly to the C2 category (skilled working class, skilled manual workers)

The demographics for the magazine are:

Male

30-35

heterosexual

from western countries

single

C2/D/E

had a normal education 

has a decent job 

The psychographics for the magazine are:

I think that the Reformer and the Resigned are the two main groups of people who read this magazine.

I think traditionalists, Groupies and innovators are the main groups of people from this selection who would read the Kerrang magazine 

I think from these groups of people, the traditionalist and contented conformers

Learning Check  

demographics is the physical characteristics of the person who reads the magazine and psychographics is the psychological side of them like there mood ect. 

Kerning readers are kinda out of the circle and keep themselves to themselves and have interests that not many other people have.

Magazine Cover Terminology, Layout and Analysis

L/O: To analyse music magazines covers using appropriate terminology 

1.) Mojo means a magic charm or talisman or spell and Billboard means a large board that displays advertisements

2.) The title for both is in the top, Mojo's cover photo is a portrait picture, billboards cover photo is a full portrait photo, Mojo's magazine title is centred whereas billboards is to the side, Mojo has a male, billboard has a female model

3.) In the Mojo magazine it says whats in that edition of the magazine, the date and the name of the guest on the front; David Grohl, the fonts are in caps and have a more masculine orientation of colours. In the Billboard front cover its more of a feminine taste of colours. The Billboard magazine has the date, the name of the special guest; Katy Perry, and whats featured in the magazine.

4.) The main headline for Mojo is "David Grohl, The songs that saved his life" and for Billboard, its "Katy Perry, Inside the court of the new queen of pop"

5.) there are cover lines on both magazines e.g for Mojo; Teen spirit

6.) Both of the magazines have bold and colourful writing

7.) The graphics that have been used are photos of celebrities for both. Mojo is a portrait photo of Dave Grohl and Billboard is a full portrait of Katy Perry

8.) Mojo uses quite masquclien colours like blue, red and yellow whereas Billboard uses quite feminine colours like pink black and white with hints of yellow and red.

9.) The only text on the magazine is text saying whats in that edition of that weeks magazine. It also has the text of the names of the famous singers who are featured in that magazine.

10.)  the images they used are photos of famous singers like Katy Perry on the front page of Billboard magazine. In the mojo magazine they also have a photo of a group of teenagers at a concert.

11.) In the Mojo magazine they have a free CD. probably to get people who sometimes but not always get the magazine the get that edition to get there reader rates.

12.) yes there is a menu strip on both magazines.

13.) Mojo magazine is a magazine about rock and Billboard is a magazine for the top charts as in America, Billboard means the charts.

14.) Mojo magazine appeals more to boys as it has more masculine with the blue and yellow colours whereas Billboard is more feminine as it has a lot of pink.

15.) The magazine has bright bold colours and names to attract the fans of those music genres so they buy the magazine. 

The Music Industry

11th september 2017

L/O: To identify and explain different music genres

music genres:

• rap
• trap
• hip-hop
• pop
• classical
• dubstep
• jazz
• heavy metal
• reggae
• metal
• country
• opera
• k pop
• j pop
• blues 
• grime

Rock

1.) Rockstars have insane hairstyles and wear dark clothes that are ripped and baggy. Rock became popular in the 1970s which influenced a lot of clothing style.

2.) Their music has a lot of base and the sound of electronic guitars. sometimes the singers scream at the top of there lungs.

3.) A lot of Rock bands sing about depressing things and thats all i really know because i dont really understand what they are singing.

Pop

1.) the stars wear fashionable and designer clothing and often have a big impact on fashion.

2.) They sound quite high pitched and have a mellow beat that isn't sharp. they either can do fast songs or quite slow songs. They normally thing by themselves but sometimes do collabs with other artists.

3.)They normally sing about ex's or boyfriends or girlfriends, sometimes about there bodies and on the rare occasion they will sing about something that happened in the world like a terrorist attack ect. 

R and B

1.) They wear shiny suits and fedoras. most R and B artists are black as the music's from black origin. 

2.) It has a lot of rhythm and is quite smooth and not a lot of beats. the singers art really loud and they don't scream or shout unlike other genres.

3.) They often sing about situation they have to over come and relationships, also sometimes about huge events that have happened in the world.

Dance

1.) normally a DJ will put together a beat for dancers to dance to in a club or at a party so quite fashionable clothing as they perform at clubs ect.

2.) the music has a lot of beats for people to dance to. its also got an electro beat in the back ground. 

3.) its normally a remix of pop/rap songs with a lot of extra beats ect. 

Rock

• rock is aimed at middle aged men who like to go to gigs and having nothing to do with there time and also young adults also like the genre 

Grime

• Grime is aimed at young adults who are working class and like to party on the weekends. This genres artists are mainly British from manchester, Liverpool and other larger cities in the uk.

dance

• Dance music is music that is supposed to accompany dancers or people who are dancing in clubs. the artists are3 normally DJs who play pop songs but they add beats ect to it.

Mise-On-Scene

L/O:To explore the term 'Mise-On-scene'        4th may 2017
                                                                (may the 4th be with you)



Mise-on-scene: A French term meaning what is put into a scene or frame.

5 Elements of Mise-On-scene:

• Setting and props 
• costume, hair and makeup
• facial expressions and body language
• lighting and colour
• positioning of characters/Objects within frame 

setting and props

1. science fiction : set in space : spaceships, lazars, planets
2. Romantic comedy : set in a city : table, flowers, bed
3. Horror : set in a haunted house: weapons, dolls, chains

Costume, Hair and Makeup

1. Posh
2. Formal
3. Wealthy
4. Organised 

Expressions and Body Language

1. Strong
2. Leader
3. Angry
4. Ready for anything 
5. In charge 
6. Main character

Positioning of characters and objects within a frame

Lighting and colour

• Low key lighting (dark lighting what creates shadows)
• high key lighting (bright and natural and a lot in rom com)

In this screenshot, Captain Jack Sparrow is running from a tribe of cannibals that are trying to eat him. His facial expression shows he is scared for his life. The picture shows the fear the Cannibal tribe puts into people. The cloths he is wearing is trying to suggest its from the 1700s to 1800s. The way Captain Jack Sparrow is looking and what he is doing shows he doesn't want to be around the cannibals. The setting is a beach in a pacific island that is inhabited by a indigenous tribe of Cannibals.

This is an action scene because Captain Jack Sparrow is standing on two carriages that are moving at high speeds. What he is doing might suggest he is trying to get away from someone or something that is trying to catch him or maybe he is trying to catch someone or something that has something expensive that he needs or wants. the setting is an old town or city in England or some other European country.

Editing

L/O: Understand how the editing of different shots can create and change the meaning of a scene and a film

Editing is selecting, combining and ordering shots to add meaning and continuity

Elements of Editing

• Cutting 
• Transition
• Pace and length of shot
• Rhythm 
• CGI and Animation

Cutting

• cutting on action (match on action)
• Match on action: is where the editors cut the film when an actor turns around, in fight scenes, opening doors etc
• cutaway: where it shows an insert shot then goes back to the main scene
• Crosscutting: where it intercuts between two different scenes that are related and goes back and forth 
• straight cut: a cut from one scene to another, no transitions just a basic cut
• jump cut: where the camera can show time passing in the same scene, where something in the scene has changed but the camera hasn't moved 
• match cut (graphic match): it cuts from one scene to another scene with the similar action or composition 
• Fade in/Fade out: is were they fade in or out of black or white to show time has passed
• Eye line matches: is where it cuts from something/someone looking at, then cutting to what they are looking at
• Wipe: when it wipes from one scene to another with a definite change of scene
• shot reverse shot: this is normally used to show conversation between two or more people 

In the beginning there was a montage of the guy getting ready for the shootout with the old people, then when he left the police station it was set out like a western movie, with the main character riding a horse an getting watched by the locals, then there were loads of jump scenes of the shootout.

BBC School Report 2017

Click here for link to final report

music video script

Eminem:MOSH  all rights reserved to eminem and shady records

24th february 2017

I scrutinize every word, memorize every line I spit it once, refuel, re-energize and rewind I give sight to the blind, my insight through the mind I exercise my right to express when I feel it's time It's just all in your mind, what you interpret it as I say to fight, you take it as I'mma whip someone's ass If you don't understand, don't even bother to ask A father who has grown up with a fatherless past Who has blown up now to rap phenomenon that has Or at least shows no difficulty multi-task And in juggling both perhaps mastered his craft Slash entrepreneur who has helped launch a few more rap acts Who's had a few obstacles thrown his way through the last half Of his career typical manure moving past that Mr. kisses ass crack, he's a class act Rubber band man, yea he just snaps back Come along follow me as I           lead through the darkness As I provide just enough spark that we need to proceed Carry on, give me hope, give me strength Come with me and I won't steer you wrong Put your faith and your trust as I guide us through the fog To the light at the end of the tunnel We gonna fight, we gonna charge, we gonna stomp, we gonna march Through the swamp, we gonna mosh through the marsh Take us right through the doors (c'mon) All the people up top on the side and the middle Come together lets all bomb and swamp just a little Just let it gradually build from the front to the back All you can see is a sea of people some white and some black Don't matter what color, all that matters we gathered together To celebrate for the same cause don't matter the weather If it rains let it rain, yea the wetter the better They ain't gonna stop us they can't, we stronger now more than ever They tell us no we say yea, they tell us stop we say go Rebel with a rebel yell, raise hell we gonna let em know Stomp, push, shove, mush, Fuck Bush, until they bring our troops home (c'mon) Imagine it pouring, it's raining down on us Mosh pits outside the oval office Someone's tryina tell us something, Maybe this is God just sayin' we're responsible For this monster, this coward, That we have empowered This is Bin Laden, look at his head noddin' How could we allow something like this without pumping our fists Now this is our final hour Let me be the voice in your strength and your choice Let me simplify the rhyme just to amplify the noise Try to amplify the times it, and multiply by six... Ten million people, Are equal at this high pitch Maybe we can reach alqueda through my speech Let the president answer a higher anarchy Strap him with an Ak-47, let him go, fight his own war Let him impress daddy that way No more blood for oil, we got our own battles to fight on our own soil No more psychological warfare, to trick us to thinking that we ain't loyal If we don't serve our own country, we're patronizing a hero Look in his eyes its all lies The stars and stripes, they've been swiped, washed out and wiped And replaced with his own face, Mosh now or die If I get sniped tonight you know why, Cause I told you to fight. And as we proceed, To Mosh through this desert storm, In these closing statements, if they should argue Let us beg to differ As we set aside our differences And assemble our own army To disarm this Weapon of Mass Destruction That we call our President, for the present And Mosh for the future of our next generation To speak and be heard Mr. President, Mr. Senator Do you guy's hear us...hear us...[laughing] (Hailie)

Someone examining a piece of paper A kid re-reading his lines over and over Someone guiding a blind man Someone telling a therapist everything A group of people getting ready to fight A picture of a child then nest to it a picture of a solder of the same person A man rapping A mother multi-tasking at home A person making something New rappers rapping A group of people rapping A rich man being a snobb Loads of jokes about president bush People following eminem A group of people following the main person A match getting lit Eminem holding their hand guiding Them Someone praying A tunnel with light at the end The huge crowd fighting off the police The crowd walking through a marsh A group of people walking through double swing doors People on top of the white house People building a house A huge crowd of multi cultural people protesting A group of people celebrating in the rain Riot police trying to push the crowd back The U.S president saying NO and the crowd screaming YES Soldiers waiting to go home A crowd chanting in the pouring rain A deep voice shouting in the back round of the chanting God shaking his head President bush showing a dark creepy face The crowd growing bigger and bigger Bin laden nodding People upset with themselves because they let bush be president The crowd of people clenching there fists People shouting at the white house The crowds chanting and it getting projected The chant getting louder and louder 10 million people at the white house chanting Alqueda leader watching the video The president watching the video Eminem giving president bush an ak-47 and sending him to Iraq A child trying to impess there soldier dad An injured soldier An upset soldier People day dreaming they arnt loyal Bush getting coverd in flowers ect A high ranking soldier getting his stripes ripped off The soldiers getting the sack Eminem sniping president bush Eminem telling the crowd to march Eminem reading a speech Eminem reading out the diffrences People signing up to stand up with Eminem A soldier disarming a bomb A massive crowd of people protesting against the president People chanting The president loking disgusted with himself