Theory

representation theory

Butsch

Richard Butsch says the media represents working class males as incompetent, ineffectual and often buffoon.

Hall

Stanley hall says that all youths are depressed and seek excitement through drugs/drink, sex and crime. teens and young adults are often represented with these traits.

Mackillon

He says males are shown as sex objects of desire who are actually more concerned with image 

Gauntlet

He says males still follow traditional stereotypes as alpha males who control the situation using violence.

laura molvey 

She says that in the media women are used as erotic objects for men on screen and in the audience to gaze at through the media and internet.

Hebdridge

Dick Hedbridge says that youths are represented as both fun but also trouble makers so they are often represented as one of these two stereotypes.