Cover analysis

L/O: To get analyse the cover of a magazine, linking it to genre and audience

Baby Boomer generation:
This is referring to the generation who were born post-WW2 to early 60s.                                               

diversification:
This is were you make an effort to become more diverse.

Audience address:
How you talk to your audience to get them interested in what your saying/doing.

Discerning:
showing/having a good attitude.

House style:
Its a company preferred way of presenting something to attract people.

Intertextuality:  
where one piece of media refers to another piece of media

 

• shot type: Close up shot
• Big and bold sans serif masthead
• Coverlines
• Main coverline
• Date line
• Main image: David Grohl who is an american rockstar who is lead singer of the foo fighters 
• They advertise a FREE CD in there magazine 
• A male target audience
• The main colour scheme is blue, yellow, red, white and black
• It is in the rock genre 

Mojo want to do a close up shot so they can get Davids facial expression and that fans of his will recognise him on the front page of the mojo magazine so they will buy it. They want to use big block capitals on Dave Grohls name to also attract attention. They have a free CD to also attract buyers for the magazine.

Magazine ownership and regulation

L/O: Research ownership, regulations and institutions involved in music magazines               13/11/17

examples:
IPC
Bauer Media 
Condé Nast
Immediate media
Hearst
BBC


IPC

uncut and NME 

Bauer Media

kiss, absolute radio, magic and Bauer media 

Condé Nast

Pitchfork

Advertising is one of the best ways that magazines can make money as companies who want advertising will pay a lot for advertising space in a big magazine that a lot of people read.

If a big brand has a lot of other sub brands they can advertise there other brands for free because they can advertise them in there other brands.

ownership

The majority of magazines are published by nine companies but there titles make up nearly 75% of the market. This means they have a massive influence over there audiences and there companies will only grow bigger as they control most of the market. 

Media Regulation and law

The IPSO (independent press standards organisation) make sure that magazines and newspapers stick to the rules and regulations and investigate complaints and breaches of nine newspapers. They also provide helplines for reporters who feel pressured to breach any of the rules and/or regulations.

Future of magazines

The biggest change to magazines in the past 20 years is digitalisation what means that the magazines are going online because its cheaper, faster and easier compared to printing and with this world turning towards everyone going to technology so less and less people will by the physical magazine so then al magazines will be digital and small independent companies will start to form as its easy to set up an online magazine.

Genre and Target Audience

16th October 2017

L/O: To identify target audiences for a variety of music magazine genres

Target audience:

• People who listen to rock
• People who are classified as working class people
• People who have a bit of disposable income 
• people who are in there early 50s to early 60s and are white 
• people who listen to rock are resigned, these are people who have content unchanging values that have been built up over time

Target audience

• People who are 14-22 
• The fans probably mainly consist of girls 
• Might have a Saturday job so has disposable income to spend on magazines
• They listen to British pop
• They idolise the lead singers in the band 
• These people are explorers, these are people who are driven for the need to explore and find new things in life

Target audience

• People who are 14-32 
• The fans probably mainly consist of boys and men
• They might have a bit of disposable income from there job or pocket money
• They listen to rap
• They aspire to be like the rappers
• People who listen to rap are reformers, this is someone who doesn't like being told what to do or when to do it

Target audience 

• People who are 16-24
• The fans probably mainly consist of girls-women
• they have a bit of disposable income as they have a job but might still live with there parents
• They listen to pop
• They want to look like the popular singers 
• people who  listen to pop are innovators, these are people who want to leave there mark on the world

target audience

• These people are around 16-32 
• The readers probably mainly consist of an equal amount of men and women 
• They probably have a job so have disposable income to buy the magazine
• They listen to remix and trap
• They like to go partying on the weekends and get smashed 
• People who listen to remix and trap are the strugglers as they don't have a lot of money and only make plans on the day so go parrying for escapism  

target audience

• These people are around 16-26 
• The readers probably mainly consist of women
• They probably have a job so have a bit of disposable income 
• They listen to pop music 
• They like meeting up with mates and listening to music 
• People who listen to pop are strivers, these are people who strive to be popular and keep up with the fashion

Mojo music poster

L/O: To identify target audiences for a variety of music magazine

This magazine is very masculine front cover as it has quite dark colours and has a male rapper on the front cover. The colours they use on the front page are Red, Black and white. This magazine is a magazine about rap.                                                                                                                
 

Music magazines and audiences

12th October 2017     L/O: To identify and analyse target audience using demographics and psychographics

The Kerrang music magazine is aimed at middle aged, middle class men who like rock.

Identifying the audience: gender, age, genre, music taste, interests, ethnicity, class, nationality, job, existing or new audience, where they live, values, personality and mass or riche 

Demographics:

age/gender

race

location

employment statues

psychographics:

personalty

values

attitudes

This music magazine appeals mostly to the C2 category (skilled working class, skilled manual workers)

The demographics for the magazine are:

Male

30-35

heterosexual

from western countries

single

C2/D/E

had a normal education 

has a decent job 

The psychographics for the magazine are:

I think that the Reformer and the Resigned are the two main groups of people who read this magazine.

I think traditionalists, Groupies and innovators are the main groups of people from this selection who would read the Kerrang magazine 

I think from these groups of people, the traditionalist and contented conformers

Learning Check  

demographics is the physical characteristics of the person who reads the magazine and psychographics is the psychological side of them like there mood ect. 

Kerning readers are kinda out of the circle and keep themselves to themselves and have interests that not many other people have.

Magazine Cover Terminology, Layout and Analysis

L/O: To analyse music magazines covers using appropriate terminology 

1.) Mojo means a magic charm or talisman or spell and Billboard means a large board that displays advertisements

2.) The title for both is in the top, Mojo's cover photo is a portrait picture, billboards cover photo is a full portrait photo, Mojo's magazine title is centred whereas billboards is to the side, Mojo has a male, billboard has a female model

3.) In the Mojo magazine it says whats in that edition of the magazine, the date and the name of the guest on the front; David Grohl, the fonts are in caps and have a more masculine orientation of colours. In the Billboard front cover its more of a feminine taste of colours. The Billboard magazine has the date, the name of the special guest; Katy Perry, and whats featured in the magazine.

4.) The main headline for Mojo is "David Grohl, The songs that saved his life" and for Billboard, its "Katy Perry, Inside the court of the new queen of pop"

5.) there are cover lines on both magazines e.g for Mojo; Teen spirit

6.) Both of the magazines have bold and colourful writing

7.) The graphics that have been used are photos of celebrities for both. Mojo is a portrait photo of Dave Grohl and Billboard is a full portrait of Katy Perry

8.) Mojo uses quite masquclien colours like blue, red and yellow whereas Billboard uses quite feminine colours like pink black and white with hints of yellow and red.

9.) The only text on the magazine is text saying whats in that edition of that weeks magazine. It also has the text of the names of the famous singers who are featured in that magazine.

10.)  the images they used are photos of famous singers like Katy Perry on the front page of Billboard magazine. In the mojo magazine they also have a photo of a group of teenagers at a concert.

11.) In the Mojo magazine they have a free CD. probably to get people who sometimes but not always get the magazine the get that edition to get there reader rates.

12.) yes there is a menu strip on both magazines.

13.) Mojo magazine is a magazine about rock and Billboard is a magazine for the top charts as in America, Billboard means the charts.

14.) Mojo magazine appeals more to boys as it has more masculine with the blue and yellow colours whereas Billboard is more feminine as it has a lot of pink.

15.) The magazine has bright bold colours and names to attract the fans of those music genres so they buy the magazine. 

The Music Industry

11th september 2017

L/O: To identify and explain different music genres

music genres:

• rap
• trap
• hip-hop
• pop
• classical
• dubstep
• jazz
• heavy metal
• reggae
• metal
• country
• opera
• k pop
• j pop
• blues 
• grime

Rock

1.) Rockstars have insane hairstyles and wear dark clothes that are ripped and baggy. Rock became popular in the 1970s which influenced a lot of clothing style.

2.) Their music has a lot of base and the sound of electronic guitars. sometimes the singers scream at the top of there lungs.

3.) A lot of Rock bands sing about depressing things and thats all i really know because i dont really understand what they are singing.

Pop

1.) the stars wear fashionable and designer clothing and often have a big impact on fashion.

2.) They sound quite high pitched and have a mellow beat that isn't sharp. they either can do fast songs or quite slow songs. They normally thing by themselves but sometimes do collabs with other artists.

3.)They normally sing about ex's or boyfriends or girlfriends, sometimes about there bodies and on the rare occasion they will sing about something that happened in the world like a terrorist attack ect. 

R and B

1.) They wear shiny suits and fedoras. most R and B artists are black as the music's from black origin. 

2.) It has a lot of rhythm and is quite smooth and not a lot of beats. the singers art really loud and they don't scream or shout unlike other genres.

3.) They often sing about situation they have to over come and relationships, also sometimes about huge events that have happened in the world.

Dance

1.) normally a DJ will put together a beat for dancers to dance to in a club or at a party so quite fashionable clothing as they perform at clubs ect.

2.) the music has a lot of beats for people to dance to. its also got an electro beat in the back ground. 

3.) its normally a remix of pop/rap songs with a lot of extra beats ect. 

Rock

• rock is aimed at middle aged men who like to go to gigs and having nothing to do with there time and also young adults also like the genre 

Grime

• Grime is aimed at young adults who are working class and like to party on the weekends. This genres artists are mainly British from manchester, Liverpool and other larger cities in the uk.

dance

• Dance music is music that is supposed to accompany dancers or people who are dancing in clubs. the artists are3 normally DJs who play pop songs but they add beats ect to it.